Errol has come out with an unusual concept – branding for non-meat eaters.
veggiebrands.com is the first branding resource dedicated to those who own or work for vegetarian organizations, products, services and causes.
As a vegetarian and a brand consultant, I am passionate about furthering the vegetarian cause through professional branding. One of my objectives in founding the International Branding Association is to encourage professional and ethical brand development practices. I want to demonstrate that ‘branding’ is no longer for cattle owners or just large corporations. Today, sole proprietors, non-profits and even nations are viewing themselves as brands.
ReBrand the only global source for case studies and programs on effective rebrands: the repositioning, revitalizing, and redesign of existing brand assets to meet strategic goals.
veggiebrands.com is by: Errol Saldanha
Technorati Tags: Branders, design, marketers
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