ThirdWay Advertising Blog

ThirdWay

From the ThirdWay Advertising Blog:
Straight Talk on Advertising from the Client Side. You’ve heard admen, journalists and consumers discuss their likes (and dislikes) about advertisements. But what about brand managers – the folks who actually purchase these ads and witness firsthand their boom or bust? ThirdWays’ Ad Blog gives you the scoop from experienced brand managers on whether the money spent was worthwhile or just a waste.

Check out the ads they’ve reviewed: Accenture, Adidas, Aflac, AIDES, Alka-Seltzer, Allstate, American Airlines, American Express, Ameriquest, Amp’d Mobile, AOL, Apple, Arnold Bakeries, Audi, AXE, Bank of America, Ben & Jerry’s, Bissell, BMW, Budget, Budweiser, Burger King, Carl’s Junior, Carlton Draught, Cingular, Coca-Cola, Colgate, Columbia Sportswear, Commerce Bank, Converse, Dairy Queen, Dasani, Dentyne, Domino’s, Dove, Dyson, eBay, eHarmony, Emerald Nuts, FedEx, Ford, GAP, Gatorade, Geek Squad, General Electric, General Motors, Gillette, GoDaddy, Guiness, Hotels.com, Hummer, IBM, IKEA, iPod, Jeep, JetBlue, Juicy Fruit, Kraft, La Quinta, Lincoln, Lunesta, M&Ms, Major League Baseball, MasterCard, McDonalds, Microsoft, Milk, Miller, Motorola, Mountain Dew, Nestle, Nike, Norelco, Olay, Old Navy, OnStar, Partnership For A Drug-Free America, Pepsi-Cola, Philips, Pizza Hut, Planters, Pringles, Quaker, Saab, Schwab, Scion, Slim Jim, Smith Barney, Sony, Sprint-Nextel, Stanley, Staples, Starbucks, Starburst, Stolichnaya, super bowl xl, TAG, Target, TD Banknorth, Theraflu, Time Warner, Tom’s of Maine, Toyota, Tyco, Tylenol, U.S Army, Universal, USA Networks, Volkswagen, Wal-Mart, Whirlpool, Winterfresh, Wrigley [DEEP BREATH] and Yellow Book … just to name a few.

A taster from the Dyson review
What works: Dyson continues its scientific pitch to men by creating creepy and compelling visuals to accompany the cold hard facts about filter vacuum cleaners. …
What Doesn’t: In spite of the slickness of the execution here, we think Dyson has made a strategic error in conceptualizing this spot. It goes back to the archetype Dyson has created of the vacuum cleaner as power tool rather than home cleaner. …

ThirdWay is by: David Vinjamuri, Eva Lind-Mallo, Paul Koulogeorge and Melinda Lorenz