Tamar Wallace with ‘The TAMAR Graphics Connection’
All through the NO!SPEC crusade people went to extraordinary lengths to get the project to completion within the short window of time available. After the launch, the committee literally crawled away to revive themselves. A high percentage came down with whatever was going around at the time. Then there were some, like Danita, who dared to be different. Well, there WAS a double root canal thrown in over two weeks. The brave guy went in twice, straddling the whole NO!SPEC project timeline (but still managed to submit several articles while in a drug induced fug).
Tamar Wallace was one of the main movers, my right hand lass. Tamar consistently volunteered throughout the project. Most of what she did was behind the scenes so not always noticed. But, valuable all the same. And yes, like others, Tamar also did a well deserved disappearing act shortly after the launch. It was an odd mixture of the flu and in-laws visiting.
The NO!SPEC cafepress store is one project Tamar worked, viewable by the public. She’s been filling it up with new projects from Von and Mark, to go with the designs from Piers.
Without Tamar’s assistance, the project would have launched weeks after it did. Thanks Tamar, you are certainly appreciated!
From Tamar: After being duped not once, but twice, into providing design work on spec, I became very protective of my services. Just as any other professional expects to be paid, I decided that with my skills, experience and talent, that I, too, deserved to be paid for the services I provided.
I don’t just “make things look pretty,” I research my clients’ industry and their competition, find out what makes them unique, and develop personalized design solutions based on my findings and information provided to me by the client. If the target audience is young and urban, I will design something a bit more edgy, more contemporary. But if the target audience are retirees, the design solution would be completely different, something designed specifically to attract that market. These things take time, experience and skill, and when done well, can make a campaign successful, a promotion a huge hit, and take a growing business to the next level. So it’s only reasonable to expect that we, as designers, should get paid for our services.
Technorati Tags: design, Designers, NO!SPEC Campaign, spec, working
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