The Laws of Simplicity is by John Maeda. Or rather, Prof. John Maeda from the MIT Media Lab. The more I read, the more I realise I’m not going to do this feature justice.
I mean, look at this – Pioneers – Paul Rand. And this – OPENSTUDIO. And the Selected works by John Maeda. Apologies John – author, academic, thinker … I promise. I will be back and back again.
From The Laws of Simplicity:
Design, business, technology, life – This site is devoted to my ongoing thought processes regarding the topic of simplicity. I wrote and designed a book entitled The Laws of Simplicity to let the ideas take root. Here online, I continue to develop the thoughts that surround the paradoxically complex topic of simplicity.
The Laws
Law 1: REDUCE
The simplest way to achieve simplicity is through thoughtful reduction.
Law 2: ORGANIZE
Organization makes a system of many appear fewer.
Law 3: TIME
Savings in time feel like simplicity.
Law 4: LEARN
Knowledge makes everything simpler.
Law 5: DIFFERENCES
Simplicity and complexity need each other.
Law 6: CONTEXT
What lies in the periphery of simplicity is not peripheral.
Law 7: EMOTION
More emotions are better than less.
Law 8: TRUST
In simplicity we trust.
Law 9: FAILURE
Some things can never be made simple.
Law 10: THE ONE
Simplicity is about subtracting the obvious, and adding the meaningful.
Found at The Laws of Simplicity:
Tiny Icon Factory and the Tiny Icon Factory – Dashboard
Discovered via: HOWmag blog back in October (it’s just taken me awhile to work down the list).
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