SPECulative – Spec work is a losing proposition for designers because few are competing for accounts worth that kind of profit. More often than not, we are selling our time and in this instance, time really does equal money. There are only so many hours in the day. Spend it solidifying relationships with current clients and cold calling new clients who understand that your portfolio is the basis to judge your skills.
Susan Kirkland in a nutshell: designer, writer, author of Start and Run a Creative Services Business as well as a passionate Graphic Design Forum Blogger.
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It always bothered me when clients or new potential clients request a demonstration of exactly what their site will look like not taking into account that “time is mney”. Always get money down first!