A sense of humour is one reason I live where I do. It’s also one of the many reasons I don’t mind traveling to the UK on and off. Yes, that tidy island off the coast of France has quite the local sense of humour.
The British feed the world with their own brand of comedy via the likes of: Peter Sellers, the Goons, Roan Atkinson, Charlie Chapman, Spike Milligan, John Cleese, Stephen Fry, Ben Elton, Michael Palin, Marty Feldman, Peter Sellers, Peter Cook and Dudley Moore.
And I can’t resist mentioning a few comedies the Americans twicked: Till Death Do Us Part (Archie Bunker), Man About the House (Three’s Company), and Robin’s Nest (Three’s a Crowd).
So when the OGC logo came into view, I thought it was yet another pull. (Note: the OGC is UK’s Office of Government Commerce (OGC) – the HM Treasury tentacle “responsible for improving value for money by driving up standards and capability in procurement”).
From the Register: UK Office of Government Commerce cracks one off
According to an inside source, the graphic had allegedly already been inscribed onto mousemats and pens in anticipation of its imminent deployment, but it took OGC foot soldiers around 20 seconds to realise why this particular bit of joss-stick-driven madness was going to end in tears (of laughter):
From the Telegraph: OGC unveils new logo to red faces
When asked about this oversight, a spokesman for OGC said: “…it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”
OH, my. my my my.
So I popped off an email to British logo designer David Airey, complete with what I’d found. David emailed back with resources of his own (some used in this post), as well as a quote:
“Having a firm grip (on Government spend) is of vital importance. The last thing you want is to go shooting from the hip in all directions. The voting public could easily be left with a bad taste – not good policy.”
[Grins] followed by [Wider Grins] … gotta love a Brit of Humour!
So, what do you think? Is the logo a keeper? Is the British government taking the micky? And / or, are they taking this design snafu in their stride?
Technorati Tags: Branders, British, humor, humour, logo, OGC
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