Michael Bierut with The Road to Hell: Now Paved with Innovation?
Fact: Bruce Nussbaum from Business Week’s NussbaumOnDesign launches INside Innovation, a magazine that promises “a deep, deep dive into the innovation/design/creativity space.”
Fact: … the actual design of INside Innovation was created largely through an unpaid competition.
Fact: … IDEO, Stone Yamashita, and the eventual “winner,” Modernista worked for free, and David Albertson, with a small three-person studio, … got paid.
Fact: … the AIGA code of ethics state:
A professional designer does not undertake speculative work or proposals (spec work) in which a client requests work without compensation and without developing a professional relationship that permits the designer sufficient access to the client to provide a responsible recommendation and without compensation.
Fact: … but Brian says:
The spec thing is a no-no in AIGA but it turned out it wasn’t an issue …
Debbie Millman comments: so let me get this straight: Business Week wants to launch a magazine to the mass business market about the value of design and innovation, and how businesses can better utilize designers services, and then asks four of the top design firms in the country to work for free. does anyone else see the cruel irony in this?
Fact: NO!SPEC
Please digg Michael Bierut’s ‘The Road to Hell: Now Paved with Innovation?
Design Observer’s founding writers are: Michael Bierut, William Drenttel and Jessica Helfand
Technorati Tags: contest, design observer, michael bierut, NO!SPEC, spec
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