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A reminder to pre-order Eric’s book

It’s been awhile since I’ve heard from Eric Karjaluoto, and now I know why: he’s been mighty busy.

I know I mentioned it the last post, but I’m getting close to releasing my first book. As such, I want to make sure that you’re in the loop. The upcoming book looks at how small companies can out-market bigger ones, which is a topic I’m quite excited about.

So if you want to stay in the loop, contact Eric asap. I know I will.

Drones at the karaoke lounge of design

Eric Karjaluoto is a dream of a design writer, and Drones at the karaoke lounge of design just might be one of his best articles ever.

The invasion of design has begun, fueled by an army of talented newcomers and low-cost offshore services. This new breed trades methodology for mimicry and by doing so radically undercuts pricing, sometimes even working for free. Like it or not, supply and demand in the design industry is undergoing upheaval. Worse yet, for design buyers it’s getting harder to differentiate between good and bad design.

The problem that we’re facing on both sides of the equation is that of confusion regarding the value in design. Unsophisticated design buyers approach design like they’re slapping a coat of paint on a crumbling shack. Uninterested in more substantive change, they dream that a quick-fix like a splashy new logo or website will magically remedy more “root” problems. (i.e.: product flaws, deficiencies in operations, or misaligned communications)

Be sure to read the rest at Eric’s Drones at the karaoke lounge of design.

Enjoy…

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