BoDo
BoDo

BoDo Launches!

Many designers setting up shop have searched for answers and assistance by posting questions on various forums, emailing pros for advice, reading everything on offer and googling when it’s not.

Yes, forums, books and blog postings are helping to address this issue, but from our vantage point, concentrated help was needed.

As a Creative Latitude response, the Business of Design online (BoDo) was created.

Conceived and developed by Catherine (cat) Morley, Neil (nt) Tortorella and Jeanette (jay) Wickham (the BoDo team), BoDo’s aim is to provide a focused wealth of information, tools and techniques for successfully managing and marketing a design practice.

That’s right, there won’t be a Photoshop tutorial in sight.

On BoDo you’ll find continuously updated resources for running a design shop, including select e-books, business forms, excellent articles and more.

Although the team will contribute regular blog posts and the occasional series, we feel a big part of our strength will be the growing list of visiting authors.

On the design side, BoDo’s visiting author line-up includes Creative Latitude’s Graphic Make-overs host Alina Hagen of Alina Design. At Alina’s In-sights, Alina will post about life in-house. At Erin Review, studious Erin Harris of Sanguine Theory will share thoughts on various business of design books. As they happen, at Bean’s Biz, Stefan Bean of Pulse Creative Partners, Inc., will mull over the experiences of a new(ish) business start-up. Sometimes weekly, always monthly, Thomas (Tom) Stephan will have us grinning away in the work place at Dyer Straits.

As designers do not run their businesses in a vacuum, rounding out the discussion will be non-design authors such as writer and blogger ME Strauss of Successful Blog, Letting Liz Be, Liz Strauss.com, The Blog Herald, and Performancing.com. Liz will talk about all things business writing at Write with ME. At Creative Conversations, Dr. Tammy Lenski of I Can’t Say That! and Lenski Strategic will share wisdom about conversations and conflict on the client and colleague front. At Creative Coaching, trained psychotherapist and creative coach Mark McGuinness from Wishful Thinking will instruct on the subject of creative thinking, communication and collaboration.

To get things started, we’ll begin with a bite, a nibble, a BoDo Niblet if you will, the “Starting Out and Setting Up” series. The two week series, pulling in advice, will tackle knowing when you’re ready, managing money, equipment, location, etc. In alphabetical order, those helping out were Abhijit Nadgouda, Alina Hagen, Chris Tomlinson, Danita Reynolds, Tammy Lenski Leslie Burns-Dell’Acqua, ME Strauss, Mark McGuinness, Stefan Bean and of course Cat, Neil and Jay.

Coming after will be two series running side by side – “Top 10 Marketing Missteps” (by Neil), covering marketing faux pas. And “Designer’s Working With” (by Cat). The “Working With” series talks about how to effectively work with other creatives such as writers, photographers, marketing professionals, illustrators, programmers, printers and pre press specialists.

In between will be Podcast Humpdays (wink, wink for all you Australians and Europeans out there), Resourceful Fridays, Weekly Recaps, Sunday Stressbusters, and a poll. Jay will come in with, what else, Ask jay, to answer individual business questions.

Starting out with a full schedule, the team looks forward to your comments and input on BoDo. It’s a win-win offer actually, as it’s our goal to help others wade through the new design business quagmire.

So come on down,
The BoDo Team
cat – nt – jay


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