Mark Busse BA MGDC: Design Currency is not your father’s design conference.
Icograda Design Week in Vancouver 2010 is a pan-disciplinary conference featuring some of world’s foremost experts from various design disciplines. The theme of “design currency” is a challenge to all who attend, as the speakers intend to challenge paradigms and shatter assumptions about what design is.
This event will not merely be design stars on stage showing off their portfolios, but rather an exploration of craftsmanship, clarity, functionality, social contribution, sustainability, beauty and results, all with the intent to reshape our understanding of the value of design and its impact on communication, culture, and commerce.
Read more about what Mark has to say in his article: Icograda’s Design Week Vancouver 2010
Enjoy…
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The idea of trying to value and articulate those things design influences is something the world needs to understand. Too many unimportant things take precedence over design because they can be easily valued. However, thanks to events like this and what appears to be a reawakening as to design, spearheaded by Apple, like it or not, the world may soon value design in a manner more commensurate with its impact.