I’m starting off the NO!SPEC crusade with Debbie Millman, a megga women with fire in her veins for the design industry. When Debbie discovered our NO!SPEC intentions, she didn’t blink but shot right back “No Spec is *brilliant.* SO necessary. I will do whatever you want to help promote this. I am a rabid believer in the concept and tell my students, staff, potential clients, etc. whenever it comes up. And you know it always does.”
… and she has. While we’ve been putting this project together in a WHOOOSH!, Debbie jumped in to help by writing a fantastic entry for her blog, suggesting different angles on how we can take the NO!SPEC Campaign to the public, all the while sending positive (and timely) emails.
Her article Spec This describes a very real situation between her company, Sterling, and a not-to-be-named-but-oh-so-d-lish-cool company requesting spec work. Keeping with the high standards on Debbie Millman, it’s a beautifully written article ending with “Speculative work denigrates both the agencies and the designers that participate. If we give away our work for free, if we give away our talent and our expertise, we give away more than the work. We give away our hearts for free, and we give away our souls.” Nicely said!
Debbie, thank you VERY much for being here for us. Your enthusiasm throughout this project has been absolutely brilliant. Giving an extra nudge at all the right moments. Megga :-)
From the about:
These are the musings of Debbie Millman. Debbie has been in the design business for the last 20 years fulfilling her dream of working in branding and furthering the meaning, purpose and stature of brands in our culture. Debbie is a Managing Partner and President of the Design division at Sterling Brands, one of the country’s leading brand identity firms. She has been there for ten years and in that time she has had the distinct fortune of working with such amazing clients as Gillette, Kraft, MTV, Star Wars, Nestle, Pepsi and Campbell’s. Consider this site the result of that work, and perhaps (but not necessarily) the antidote. Debbie is a board member of the New York Chapter of the AIGA, a mentor at the High School of Art & Design and a teacher at the School of Visual Arts. She is also an author on the design blog Speak Up, a contributor to Print Magazine and she hosts a weekly internet talk show on the Voice America Business network titled Design Matters. Debbie frequently lectures on the virtues of brands and authenticity. She believes that the condition of brand reflects the condition of our culture and is bound to further the causes of brand consultants everywhere.
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