Creative Expertise | Working Relationships
Most people working on the NO!SPEC Campaign did not realise that while we were putting together the site, Danita, on her sick bed, was throwing page after page of copy over we could launch on time. She was sick with the weirdest thing. Shingles.
When a buyer of design chooses spec work as an avenue to get as many submissions as possible, the buyer skips over important steps in the development of strategic design. Strategic design can enhance market position and provide a competitive advantage in the marketplace. Without strategic design the message is lost and so is the competitive advantage.
When a designer chooses to do spec work for experience the designer skips over important steps in the development of strategic design. Instead the designer in a rush to make the deadline submits designs that fail to meet real-world business and organization’s challenges. This type of experience is often unpaid or with very little real compensation to the designer who’s design was chosen and for those whose submissions that were rejected there is no compensation at all for their time and expense.
Creative Expertise | Working Relationships is by: Danita Reynolds
Technorati Tags: Business of Design, design, Designers, NO!SPEC, spec
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March 31st, 2006 at 11:36 pm
[…] The TAMAR Graphics Connection All through the NO!SPEC crusade people went to extraordinary lengths to get the project to completion within the short window of time available. After the launch, the committee literally crawled away to revive themselves. A high percentage came down with whatever was going around at the time. Then there were some, like Danita, who dared to be different. Well, there was one root canal thrown in over two weeks. The poor guy went in twice, straddling the whole NO!SPEC project timeline (but still managed to submit several articles while in a drug induced fug). […]