This just came across my Google Alerts. As it was so interesting, I thought I’d throw it out there to move the conversation along.
(I’d comment but I’m in the UK on a family emergency, so no time to figure out something brilliant to say. Not that there ever would be time enough for that).
It’s the Conversation Economy, Stupid
If you think of marketing as facilitation as opposed to communication, it is. My background is in design, and I like to think that at the core, design is about facilitation. We designers should stop talking and start designing conversations. We should convert from marketers and information architects to conversation architects. Information is a one-way street, conversation isn’t.
Insight by: David Armano
Discovered via: Google Alerts
Technorati Tags: marketers, Msc
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