Creative pitches are toxic
In a recent survey of design agencies, the BDI calculated that unpaid creative pitches cost UK agencies an average of £38,000 per year.
As such, the BDI survey found out that over 25% of projects are not awarded after a creative pitch.
I have always believed that creative pitches provide poor value for the client, and makes choosing a design partner harder rather than easier. I also believe unpaid creative pitches are bad for the designers involved and damaging to the industry as a whole. Apart from the large amount of money lost per year, unpaid pitches relegate design to a commodity, and a free commodity at that. People value things they pay for, while they place little stock in things that are free. This is why so many creative pitches go un-awarded.
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